/ Father + Daughter Team

No business worth the name can survive without a firm foundation, and that is one of the reasons why our Founder mustered the courage to jump into a new industry, joining forces with her dad.

We The Earth is a collaboration between father and daughter with the former bringing 45+ years of knowledge and experience to the table on how the fast fashion industry truly operates. With a knack for discussing anything under the sun, he is the epitome of a loving father and a great mentor for Sally, who in turn bubbles with ideas, energy, and enthusiasm.

Growing up, Sally saw the good, the bad, and the ugly of fast fashion which has shaped the way she operates We The Earth as a business. Although the duo has different strengths, their similar characters are driven by the same wholesome fuel.

Together, they want to counter the effects of fast fashion, clean up the supply chain and drive change.